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1. Microsoft has cheaper prices.
Linux = free. Oh, I forgot to mention this.... did anyone here how ms gave the office source code to various government agencies? I was like... whoa... looks like ms is getting a little scared of linux.
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2. Microsoft have marketed much better in the past, although now Apple have better marketing.
I haven't seen any ads from anyone, except linux.
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3. Due to the capitalist phenomenon of monopoly, many people are unaware that another OS exists. For them, Internet Explorer is the internet, Microsoft Word is the only word processor.
You just said other os's exist, so how is it a monopoly? By the way, you know that thing microsoft got in trouble for, when they were picking on netscape? That was stupid. Netscape was a dead browser soon as IE came out with with version.... 4? It totally blew netscape away. IE is thee browser because it owns. Firefox, netscape, and a couple others I tried don't even load the pages correctly all the time. Usually they are cut off.
Another thing, if everyone is using their IE, OS, and Word... I bet you can do certain things to interlink them rather than if someone was using OS b with IE... mebbe.
If no one knows about different browsers or what not, it's really the other browsers fault.
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4. Apple has been forced to raise prices due to lower sales, and so only appeals to professional and niche markets. (Graphics, Music, Video - basically any media)
Actually, Mac's are used because they are better in the graphics profession because they perform better than pc's, at least, the last I heard.
I'm not all like pro microsoft, but still...
Think about what microsoft's direct x did for gaming.